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The Savers/Value Village Marketing Strategy: Direct Targeting Optimization
Savers, the thrift-store retailer, wanted to leverage their customer loyalty database to better contact their customers and donors with the right message at the right time. With proper algorithm development and experimental testing design the goal was to maximize return on marketing spend through a data driven algorithm.
In conjunction with a Call-Center optimization, the Retail Scientifics team was able to measurably prove significant lift in overall marketing returns due to the implementation of the new algorithm driven customer targeting strategy.
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