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Boot Barn: New Location Site Selection
With over 200 locations in the United States, Boot Barn is one the countries premier western apparel and footwear retailers. With location expansion underway, the Boot Barn team desired to forecast the revenue of a new potential site opening more accurately.
The algorithms developed by Retail Scientifics utilized a collection of demographics, expenditure, POI data, traffic/mobility data and more to significantly improve estimation of new site revenue, allowing Boot Barn to focus on high performing potential locations and preventing any undesirable location openings.
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